The brokers that will win listings in 2026 aren’t relying on just the old-school cold calls alone—they’re combining data, positioning, and personalized outreach to earn trust faster and demonstrate value earlier. I put together the seven prospecting tactics that are consistently generating new listings in today’s market across all asset classes.

Do you want to build a brokerage from scratch, or buy one that’s already up and running?

Neither choice is “right” or “wrong.” They each come with very different realities, and your decision will depend on your goals, your resources, and your appetite for risk and growth.

“How much money do I actually need to get started?”

Here’s the truth: you don’t need a fortune to step into CRE. You just need the right strategy, a little courage, and a willingness to learn. Let’s break it down.

In commercial real estate, few things are more devastating than losing a property to a natural disaster or accident. Beyond the emotional toll and operational chaos, there’s another layer that catches many owners off guard — tax and insurance implications.

Repeat and referral clients are the backbone of every successful long-term real estate career. Here are five proven strategies to strengthen relationships, earn client loyalty, and boost your long-term business growth.